Experience
A career that expanded from content into the systems surrounding content.
Professional summary
I work at the intersection of content strategy, digital experience, and marketing systems. Over a decade across B2B data technology, expense-management SaaS, healthcare revenue-cycle SaaS, and property management, my role has moved from producing content to designing the architecture, search structure, workflows, and measurement around it.
At Webbula I lead content strategy and digital-experience work and partner directly with executive leadership, collaborating across Sales, Product, Development, Customer Success, Account Management, Demand Generation, and Marketing Operations. The through-line is making complex work easier to understand and more useful to the people operating inside it.
Career timeline
- Webbula Content Marketing Manager
- Lead content strategy and digital-experience work across the company website, search program, and product launches.
- Designed marketing AI enablement systems for research, content and QA analysis, reporting, and email production, each with human-in-the-loop review.
- Built reusable workflows spanning content operations, multimedia production, and transactional communication.
- Webbula Content Specialist
- ExpenseAnywhere Marketing Director (Contract / Fractional)
- Rebuilt a marketing function dormant since 2019: website, brand, content program, and internal infrastructure.
- Avelead Marketing Manager
- Owned digital marketing across content, social, podcast, and paid search for a healthcare revenue-cycle software company.
- Windsor Management Marketing Manager & Leasing Agent
- Ran multi-channel marketing and community programs; built and managed the company’s marketing internship program.
Leadership and collaboration approach
My leadership is cross-functional influence rather than formal authority: framing the real problem, aligning stakeholders around a decision, turning that decision into a usable system or experience, and then inspecting the measurement. I have built and mentored marketing interns in earlier roles; at Webbula the work runs through partnership with leadership and cross-functional teams.
Capabilities
- Content strategy
- Content architecture, messaging, editorial systems, product storytelling.
- Digital experience
- Website strategy, CMS, UX and content decisions, landing pages, conversion paths.
- Search and measurement
- SEO, internal linking, GA4, Search Console, Clarity.
- Marketing systems
- AI and automation, reusable workflows, technology, developer handoffs.
- Creative production
- Email design, photography, video, podcast, webinars, motion.
Education
Bachelor of Arts in Language and Literacy
California University of Pennsylvania · December 2014