ONGOING PROGRAM · DIGITAL EXPERIENCE · Draft
Rebuilding Webbula's Digital Experience
Website strategy, content architecture, SEO, UX and content decisions, CMS implementation, conversion paths, measurement, and technical investigation.
Content Strategy · Digital Experience · Marketing Systems
Make complex work clearer, and more useful.
I turn complex ideas into clear content, useful digital experiences, and smarter systems for getting work done.
01 / Systems over style
Visual evidence supports the work. It does not have to shout over it.
Senior operating approach
Strategy is only valuable when it improves the work around it.
My work sits between content, digital experience, search, measurement, creative production, marketing technology, and AI-enabled workflows. The common thread is not a tool or channel. It is making the system easier to understand and more useful to the people operating inside it.
- Frame
- Connect the work to the real problem.
- Build
- Turn decisions into usable systems and experiences.
- Learn
- Test the work and inspect the measurement.
Selected work
Evidence of strategy in practice.
Separate case studies show the decisions, artifacts, and boundaries behind the work.
ONGOING · AI ENABLEMENT · Draft
Building AI-Enabled Marketing Workflows
Practical workflows for research, analysis, QA, reporting, documentation, and marketing operations.
ONGOING · SEO / CONTENT OPERATIONS · Draft
Turning Content Into a Search System
Content relationships, topic structure, internal linking, consolidation, and search analysis.
ONGOING · MULTIMEDIA · Draft
Building a Multimedia Content Engine
A repeatable production model for turning source conversations into useful channel assets.
IMPLEMENTED / REFINING · LIFECYCLE · Draft
Designing a Transactional Communication System
Product-generated communication designed as a coherent system across message types.
How I work
Strategy and execution should be able to speak to each other.
- Content strategy
- Content architecture, messaging, editorial systems, product storytelling.
- Digital experience
- Website strategy, CMS, UX and content decisions, landing pages, conversion paths.
- Search and measurement
- SEO, internal linking, GA4, Search Console, Clarity.
- Marketing systems
- AI and automation, reusable workflows, technology, developer handoffs.
- Creative production
- Email design, photography, video, podcast, webinars, motion.
Experience
A career that expanded from content into the systems surrounding content.
- Webbula Content Marketing Manager April 2025–Present
- Webbula Content Specialist October 2023–March 2025
- ExpenseAnywhere Marketing Director (Contract / Fractional) December 2022–October 2023
- Avelead Marketing Manager July 2021–October 2022
- Windsor Management Marketing Manager & Leasing Agent May 2016–July 2021
Let’s talk