ONGOING PROGRAM · DIGITAL EXPERIENCE
Rebuilding Webbula's Digital Experience
Website strategy, content architecture, SEO, UX and content decisions, CMS implementation, conversion paths, measurement, and technical investigation.
Selected work
Evidence of strategy in practice.
Five separate case studies show the decisions, artifacts, and ownership boundaries behind the work, grouped by career signal, not by medium.
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ONGOING · AI ENABLEMENT
Building AI-Enabled Marketing Workflows
Practical workflows for research, analysis, QA, reporting, documentation, and marketing operations.
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ONGOING · SEO / CONTENT OPERATIONS
Turning Content Into a Search System
Content relationships, topic structure, internal linking, consolidation, and search analysis.
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ONGOING · MULTIMEDIA
Building a Multimedia Content Engine
A repeatable production model for turning source conversations into useful channel assets.
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IMPLEMENTED / REFINING · LIFECYCLE
Designing a Transactional Communication System
Product-generated communication designed as a coherent system across message types.
Secondary proof (Navattic interactive product experiences, custom HTML email campaigns, and corporate brand and style-guide work) supports these studies rather than standing as separate flagship cases.